The story of TENDUA began long before the brand itself

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In 2008

I stepped into the jungle for the very first time—just as a visitor. That moment changed everything. What started as curiosity became passion, and that passion soon transformed into a lifelong path.

During these 15+ years in the wilderness, I explored every possible option for safari clothing, caps, gear, and merchandise. From ₹100 basics to ₹20,000 premium apparel—I tried it all.

By 2017

This journey led me to create Safariwale, a wildlife tour company that I built from the ground up with years of dedication, countless safaris, and endless love for the wild. Over the last 8 years, Safariwale has grown into a respected name in wildlife tourism—trusted for genuine experiences and deep connection with nature

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But the heart of TENDUA lies beyond the product.

I wanted quality. I wanted style. I wanted gear that felt wild but still fit the urban life. Most importantly, I wanted to build something that gives back.

TENDUA is more than just a clothing brand. It’s a reflection of everything the wild has taught me over the last 15 years. Every product is designed with:
High quality & long-lasting durability
Designs inspired by the raw and natural beauty of the jungle
A bold urban aesthetic that represents the Urban Yet Wild spirit

Over 15 years of first-hand jungle experience, shaping every design decision with real-world exposure to wildlife, terrain, and outdoor life.
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Personally tested hundreds of safari clothing and gear options across a wide price range — identifying the gap between durability, comfort, and urban style.
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Founder of Safariwale (est. 2017) — a wildlife tour company grown organically over 8+ years, trusted by nature lovers and safari enthusiasts.
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100% of TENDUA collections contribute a share toward supporting forest-edge communities and people living alongside wildlife.
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WE MAKE CLOTHES FOR THE MARKET.

TENDUA connects two worlds—the wilderness that shaped us and the urban life we live every day. It’s a movement, a mindset, and a reminder that the wild is within all of us.

Giving Back to the Wild & Its People

A share of every purchase goes directly towards supporting communities that live closest to wildlife—those who safeguard forests, coexist with animals, and often face the biggest challenges.
With TENDUA, the benefit flows back to the very roots that inspire us.

READY
STEADY
ROAR!

The journey has just begun. And the wild is coming

WE ARE ON INSTAGRAM

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